EVERY PERSON has a PERSONAL BRAND
Some are positive while not many of us have considered even building our brand.
BUT WE HAVE BEEN BRANDED.....and with this information we can fall into negative branding. The question is no longer IF you have a personal brand....it is, if you choose to guide and cultivate your brand or let it be defined on your behalf.
How do you think of yourself as a brand?
What do you want people to associate with you when they think of your name or see you in a crowd?
Do you want to be known as an expert or have general qualities that are linked to your brand?
Once you understand how you want your brand to be perceived, you can start to identify your strengths and continue to build on them.
Your fashion sense is key to your brand?
Think of the position you want in life and dress for it. Often a person's grooming or clothing does not match their work experience. In a business atmosphere, if you wear dowdy and frumpy clothes and don't keep up with colouring your roots, you may not be taken as serious as your colleagues that are styled and wear properly fitting garments. Often you wonder why seriously intelligent people get by-passed when it comes to advancement to upper management. It’s often because they do not represent the brand of the company and are left behind. If you think wearing yoga pants can pass for business attire, think again. If you think you can just roll out of bed and dust yourself off- don't bother going in. If you think you can’t afford to buy a closet full of clothing then invest in a few solid foundation convertible pieces that are higher quality garments. If you think you can get away with “fast fashion” bought at the supermarket, that buy quickly becomes a out of shape garment and really it looks like a rag within the first wash. If you wear black all the time and your black is actually faded to grey, people take notice.
A bellaBALAS wardrobe is yes pricey, however it has great investment pieces that convert to limitless office options and the bamboo fabric stands the test of time.
It is the perfect wardrobe to own.